Around 58% of C-suite leaders in India expect the pace of technology disruption to accelerate even further in 2024 and 88% of them see generative AI as more of an opportunity than a threat in the business landscape, according to a survey by global professional services firm Accenture.

Source: ET dated 15.01.2024

Just two years ago, technology was ranked last, behind factors like talent, economic, geopolitical, climate and consumer and social, but this changed with the coming of generative AI, as per Accenture’s Pulse of Change: 2024 Index. The index analysis indicated that technology as a factor rose at an all-time high rate in 2023, catapulting it to number 1.

Key Highlights of the study:

Business leaders now rank technology as the top factor of change, as per the survey of 3400 C-suite leaders across 20 countries, of whom 160 were from India.

Of the Indian leaders, 74% now view GenAI as more beneficial to revenue growth than cost reduction.

 89% of leaders in India anticipate an even faster rate of change in 2024.

76% see change as an opportunity, and 63% expect revenue growth to accelerate in 2024.

48% leaders in India say they are not fully prepared to respond to the change.

42% globally say skills shortage is one of the top three challenges affecting their organizations’ ability to respond to the rapid changes.